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Module A ButtonTopic A3.1: Instructional Design

The ADDIE Model
Instructional Systems Design (ISD) is a process of applying models, templates, and other tools for crafting instruction, with the goal of designing quality programs and products.

Most models used today have some common elements, but they may differ in the sequence of when the processes or steps are performed. A generic model of instructional design that’s effective for the online environment is the “ADDIE” model: Analysis, Design, Development, Implementation, and Evaluation.

Analysis: In the first phase of instructional design, you need to identify and understand who, what, where, when, and by whom your design is to be used. You might review the available resources (for content and with help in running the course, libraries, student support services, etc.), examine the course delivery tools (multimedia, Internet, satellite, etc.), and study your target audience (as covered in Topic 2.3).

Careful analysis allows for an overview of the project before you write the content. This macroscopic view should also include an assessment of any prerequisite or co-requisite knowledge or skills required. Because it sets the tone for the entire project, the analysis stage is probably the most important part of the ISD process. Perhaps because of its importance, it’s imperative to avoid GIGO-- “garbage-in-garbage-out,” a common warning motto in ISD. By analyzing thoroughly and thoughtfully, you can avoid any extraneous material from entering the web course. Table 3B.1 on the next page is an 'Audience Analysis Summary Worksheet' to use to summarize the results of the audience analysis.


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